The world is changing…
I still have to be productive as the deadline for our presentation at Salty and the Marketing Science Conference on Emerging Markets in Wharton in two weeks is approaching pretty fast. In addition...
Read More →I still have to be productive as the deadline for our presentation at Salty and the Marketing Science Conference on Emerging Markets in Wharton in two weeks is approaching pretty fast. In addition...
Read More →Kinners! Das habe ich mir wahrlich anders vorgestellt. Kaum sind die Kollegen weg, befallen mich andere Altbekannte: Bakterien und Viren! Unglaublich, aber ich wurde wieder komplett asugenockt und lag dieses Jahr jetzt schon...
Read More →So Kinners, keine Sorge! Dem Papa geht es ganz ok und ich hab auch entgegen aller Spekulationen nichts mit der Schießerei am Topkapi zu tun. Auch wenn es zeitlich und mitunter launemäßig gepasst...
Read More →“Working the whole night, staying awake in front of the laptop with the help of ugly loud musik, black tea and coke, crying at different statistic packages and insulting endnotes… yeah you guessed...
Read More →als sie behaupteten, dass man Montagen generell wenig Vertrauen schenken sollte. Eigentlich hätte ich es mit 30 endlich mal kapieren sollen. Aber was soll man schon machen? Auch wenn der gestrige Tag mit...
Read More →Using panel data from the world’s biggest App market we analyze the dynamic effects in app marketing. With a sharp focus on customer reviews, ratings, price elasticities our study aims at uncovering the...
Read More →Due to the more and more decreasing length of product life times and the necessary shortening of the product development time, companies face higher risks of product failures leading to product recalls. Companies,...
Read More →Marketers invest significant money to attract followers and friends for their Facebook sites. Our study measures the impact of any corporate Facebook activities on ad performance, brand image, marketing effectiveness, customer feedback and...
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