The App Store Challenge: The Dynamics Behind The Market

On 15. September 2011 by rkuebler

Using panel data from the world’s biggest App market we analyze the dynamic effects in app marketing. With a sharp focus on customer reviews, ratings, price elasticities our study aims at uncovering the short- and longterm impact of all marketing instruments and helps developers and marketers to significantly optimize their marketing strategy to enhance sales.

Hinterlasse eine Antwort

Deine E-Mail-Adresse wird nicht veröffentlicht. Erforderliche Felder sind markiert *

*

Du kannst folgende HTML-Tags benutzen: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


+ 5 = 9