Publications

Peer Reviewed Journals

Kübler, Raoul V. and  Sönke AlbersCommunication behavior of companies in case of product recalls without customer identification information, Marketing – Journal of Research and Management, Vol. 6 (2010) No. 1, pp. 19-30.

Kübler, Raoul V. and Dennis Proppe: What makes advertising campaigns winning creativity awards?, Business Research BuR, Vol. 5 (2012), No.1, pp. 60-81.

 

German Publications

Raoul V. Kübler (2012): “Essays on Corporate Communication – Empirical Applications for Product Recall Communication and Advertising Creativity”, Kiel Dissertation, online available here

Raoul V. Kübler (forthcoming): “Best/Worst-Scaling”, in: Albers, Sönke, Daniel Klapper, Udo Konradt, Achim Walter und Joachim Wolf (eds.): Methodik der empirischen Forschung, 4th edition, Wiesbaden, Gabler, online avalaible here

 

Conference Papers

Kübler, Raoul V. (2014): Honey we need to talk – The impact of product recall message design on shareholder reactions, in Proceedings of the 4th Theory and Practice in Marketing Conference, Kellogg School of Management at Northwestern University, Chicago, USA

Riechert, Michael, Raoul V. Kübler, and Sönke Albers (2014): The good, the bad, and the ugly truth: How Corporate Unethical Behavior affects Marketing Effectiveness, in Proceedings of the 4th Theory and Practice in Marketing Conference, Kellogg School of Management at Northwestern University, Chicago, USA

—————— (2014): The good, the bad, and the ugly truth: How Corporate Unethical Behavior affects Marketing Effectiveness, in Proceedings of the 43rd Conference of the European Marketing Academy (EMAC), Valencia, Spain (awarded as top20 contribution and nominated for the conference’s best paper award)

Riechert, Michael, Raoul V. Kübler, and Sönke Albers (2013): The Impact of Corporate Social Responsibility Violation on Marketing Effectiveness, in: Proceedings of the 35th INFORMS Marketing Science Conference, Istanbul, Turkey

Kübler, Raoul V., Thomas Fandrich, and Koen Pauwels (2013): Apps appeal: Where in the world are consumers sensitive to price, ratings and product attributes? in Proceedings of Marketing Theory and Practice (MT+P) Conference, London School of Business, London, UK

Fandrich, Thomas, Raoul V. Kübler, and Koen Pauwels (2012): Apps appeal, where in the world do customers react to price, feedback and rating? in: Proceedings of the AMA Marketing Science Conference on Emerging Markets, Philadelphia, United States of America

Kübler, Raoul V., Koen Pauwels, and Sönke Albers (2012): “How public media and press react to corporate product recall communication” in: Proccedings of the 41st Conference of the European Marketing Academy (EMAC), Lisbon, Portugal

Riechert, Michael, Raoul V. Kübler, and Sönke Albers (2012): “The Impact of Product Recall Communication on Brand Metrics” in: Proceedings of the 41st Conference of the European Marketing Academy (EMAC), Lisbon, Portugal

Kübler, Raoul, V., Michael Riechert and Sönke Albers (2011): “The Impact of Corporate Social Responsibility (CSR) Violations on Marketing?” in: Proceedings of the 40th Conference of the European Marketing Academy (EMAC), Ljubljana, Slovenia.

Bielecki, André,  Raoul V. Kübler, and Thomas Fandrich (2011): “Sales Dynamics in an US App-Store” in: Proceedings of the 40th Conference of the European Marketing Academy (EMAC), Ljubljana, Slovenia.

Kübler, Raoul, V. and Dennis Proppe: Are Fake Campaigns really needed for winning Creative Awards?, in: Jean-Pierre Helfer and Jean-Louis Nicolas (eds.): Marketing & the Core Disciplines: Rediscovering References?, Proceedings of the 38th EMAC Conference, 26th – 29th May 2009, Nantes, erschienen auf CD-Rom, 2009.

Presentations

  1. The good, the bad, and the ugly truth: How Corporate Unethical Behavior affects Marketing Effectiveness, 4th T+P in Marketing Conference, Chicago, May 23, 2014
  2. Honey we need to talk – The Impact of Product Recall Message Design on Shareholder Reactions, 4th T+P in Marketing Conference, Chicago, May 22, 2014
  3. Apps Appeal: Where in the world are consumers sensitive to price, reviews and product attributes? 3rd Marketing Theory and Practice Conference, London, UK, 01.06.2013
  4. Apps Appeal: Where in the world are consumers sensitive to price, reviews and updates? 4th KOS Marketing Camp, Istanbul, Turkey, 16.11.2012
  5. How public media and press react to corporate recall communication. 41st EMAC Conference, Lisbon, Portugal, 25.05.2012.
  6. The Impact of Corporate Social Responsibility (CSR) Violations on Marketing? 40th EMAC Conference, Ljubljana, Slovenia, 27.05.2011.
  7. Are Fake Campaigns really needed for winning Creative Awards? 38th EMAC Conference, Nantes, France, 28.05.2009.

 


 

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