Research Projects

My current research topics

  1. Optimization of Product Recall Communication in Case of Product Recalls without Customer Information
  2. The Dynamic Effects of Customer Feedback and Media Reactions to Product Recalls
  3. The Impact of Corporate Social Responsibility Violations on Marketing Effectiveness
  4. Dynamic Effects in Mobile App Marketing
  5. How do cultural differences affect how consumers react to price, rating and review: an empirical application to Mobile Apps
  6. Long- and Shortterm Value of Facebook Friends and Likes
  7. Creativity Awards within the Advertising Industry: Success Drivers and Optimization Strategies

Comments are closed.