How much to pay for a virtual soul? Determing the value of Facebook friends

On 15. September 2011 by rkuebler

Marketers invest significant money to attract followers and friends for their Facebook sites. Our study measures the impact of any corporate Facebook activities on ad performance, brand image, marketing effectiveness, customer feedback and finally on sales. Our results give marketers a clear understanding of the RoI of all Facebook spendings and will help to optimize future Web 2.0 and social media campaigns.

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